Companies all over the world are having a hard time finding qualified leads for their businesses. But many of them are missing the obvious. There are ways to generate leads at a low or no cost that won’t disrupt your inner circle, damage family relationships, or hurt friendships. You can almost guarantee that the people you add to your network will be interested in your business and bring a new quality level of lead generation to your business.
For example, one of the most popular ways to generate leads is through online press releases. When a public relations company sends out a press release about your business, they add credibility to what you’re saying and sell much more than just a paid advertisement. People see the press release as a sign that you have the support of the publisher of your public relations network and must therefore be a legitimate business.
The first thing you’ll need to remember is the basic rules for writing press releases and that the content must be newsworthy and not a shameless attempt at self promotion to be considered for print and online publications. New products, new business models and even personnel promotions will help a press release get printed. There are article distribution services that you can use to promote your company and products. These companies let you post articles, usually free of charge, for distribution to online magazines and ezines that focus on their readers’ interests. By writing and distributing articles that contain useful information, you may be able to get your press release published in a third-party publication. When your name appears in multiple publications on the same topic, people will begin to see you as an authority on that topic.
Every published article of a distribution service will include a few words about you along with your business's internet address. People who like what they're reading and want to learn more will go to your site because they're genuinely interested in your business or what you sell. They'll almost immediately become part of your network. One of the biggest things happening today is web logs, or blogs. Aside from personal and social networks, starting a blog about your industry is also a great way to get more people to your network, or close friends. You must be careful not to turn your blog into an advertisement by talking about the advantages of certain types of goods and not necessarily the goods you sell. Make sure to include your internet address in each published blog and encourage others to comment on it.
By doing most of the lead hunting yourself, utilizing your own efforts and avoiding leads of dubious origin, you can quickly increase your lead base and start driving significant traffic to your website. If you don’t have the time or talent to write your articles or blog posts yourself, you can hire freelance writers to ghost write them for you. You’ll save money on the cost of buying leads.