Search engines are the most popular way people shop for products, services, or information online. Use the right keywords or keyword phrases on your website and watch your traffic skyrocket. If you learn how to properly market your website, your efforts will pay off.
In order to rank high in SERPs, each website has to be considered “relevant” to a specific search algorithm for the keyword or phrase in question. Choosing keywords can be a daunting task for both experts and beginners alike. Anyone can think of various words they might use to search for their product/service, but these words might not be the right mix for search engines. Why? When a marketer selects a popular keyword phrase, they and millions of other businesses jostle for the top spot. Top SERPs are dense, and searchers often give up after just the first 3 pages. To rank high, you need to use relevant keywords which are not being searched for by everyone else but are being searched for quite frequently, including misspellings/alternative data. Once you’ve found relevant keywords/phrases, the SERPs must encourage conversion/success based on your business’ criteria. For instance, a DVD rental company might be able to get the top listings under “free DVD rentals”, but the person visiting the site is looking for “free merchandise” and they’ll leave if it’s not found.
A page will only be optimized for one or two keyword phrases or keywords that are popular but not very competitive for search engine rankings.
HTML coding is one of those words that most people don’t want to hear. Especially in a classroom setting. But it’s important to know the basic structure of a web page header and where search engines look for keywords for SERPs.
Sites rank is best when each page is optimised individually. For example, a business might have a single website with unlimited interlink pages. The first page must be called “index.HTML.” Each sub-page can be named as per the designer’s or programmer’s preference. Ideally, sub-pages should be named based on the most powerful keywords/phrases for each business. Domain name and URL (full web address string) are also important factors in determining SERP relevancy.
Within each HTML page, there are three key META tags: Description Keywords Title The webpage description is a brief sentence that appears after the SERP’s listing name. The keywords aren’t visible to the casual surfers, but they provide a clear description of what’s on the site or who’s behind it. Title The title is the shortest of all meta tags. It’s positioned between the “head” and the “page” tags. The title typically repeats the top 1–2 keywords and describes the site’s
We can go as far as we need to with the keyword theme, but success through SEO is not 100% guaranteed, and often dilutes the quality of your site and information by turning it into a string of rephrased keywords, rather than value-added content. Some of these tactics involve adding pages of content that is keyword-rich, solely for the sake of ranking high. Others involve building a mini empire of related sites, not for the expertise of the content, but simply to make those sites appear more relevant and relevant to your main site focus.
For example, let’s say you have a 30-page site. Every month, you renew keyword use to find the top search terms for the top three search engines (YAHOO!, GOOGLE & MSN). You need to optimize each page for different but related terms to strengthen your entire site. This means new keyword research as well as website content for every page every month.
A good example of a keyword friendly ecommerce site is buy automotive.com. The content is relevant for the visitor who enters and searches for the product. In contract, auto anything.com is a competitor site that heavily relies on keyword content. They use text that is meaningless and confuse the visitor with excessive navigation links and irrelevant keywords meant only for search engines. This may increase rankings with effort and keyword saturation. However, it can damage your business reputation and result in lower sales. There are many factors to consider when selecting the right keywords, which I won’t go into in detail in this article. However, the information provided in this article should help you understand the importance of designing a keyword friendly website. Let’s be clear: There is no “magic bullet” that will launch your online business’s new found success. Every strategy has its pros and cons. If you don’t come up with a plan and implement it, you’ll never know if it’ll work.
Don’t give up! If you fail the first time, try again. There are many things to learn when starting an online business. Take a break and don’t set your goals too high. Contrary to popular belief, starting a successful, profitable online business doesn’t happen overnight.