When you’re building your ecommerce site, it’s likely that there’s a plan in place for your product lines and features. It’s also likely that your very first ecommerce site is a snapshot of where you’d like to be at some point down the line.
So, when you’re choosing a domain name for your site, it might make sense to think about the future. Is it possible that in the future, you’ll want to focus your site on a particular product line or product that meets a particular need? If you’ve already determined that there might be a lot of web sites out there, you might want to buy a suitable domain today. The cost of the domain is relatively low, and it’ll give you the peace of mind you need when it’s time to move on to the next stage of your marketing strategy.
If you decide to choose a domain name that is unique, you should consider buying the domain name that includes your real business name. Most people are used to using the phone book to find out where the business is located by going through the phone book alphabetically. It’s not uncommon for people to simply guess that it’s just the company’s name. For those consumers, opening up the browser and typing in the name can be a bit of a hassle.
When you’re running a brick and mortar store, you’re looking for the best available location with an address your customers know. If your site doesn’t work well, you’ll likely move to a better location. The same is true when it comes to domain names. Good domain names attract traffic, bad domain names keep people away. There are over 24 domain extensions available. The two primary ones are.com and.net, but other extensions have been added to give you more flexibility in your domain name choices. Try to keep your domain short and on target, easy to remember, and easy to use.
Once you’re ready to roll out your new website, make sure to send out a press release (online and in print) to announce your site’s launch. This is an essential part of online marketing. First, you’ll determine what you’re selling, then you’ll plan your marketing plan, then you put your design together, and finally you’ll do the heavy lifting and promote your site through all the right channels.