A domain name is like a label for your website. Therefore, we recommend that you should be careful when choosing a domain name. A good domain name can attract traffic, while an inappropriate domain name can be ignored by potential customers.
The most memorable domain names are 3-6 character names. This makes them easier to remember and type. Long or complex names may be missing or misspelled. This can lead to customers not being able to find the right site, or worse: finding the competitor's site.
The domain name must be related to the company representing the website. The goal is to irreversibly connect the company concept and the domain name in the minds of customers. If your business sells candles and your domain name is “candles,” your customers will remember. As a general rule, we recommend using a well-known business name that is easy to type into a web browser as your domain name. This will make it easier for customers to find your site. If you are a new business, you should choose a domain name that describes your business.
Don't use hyphens in your domain name. It's hard to remember. Also, keep in mind that domain names without hyphens have a higher resale value than domain names with hyphens.
Sometimes domain names use numbers. Making your domain name memorable can be most effective. However, it should be avoided when numbers are used phonetically. Using the number 4 instead of the word "for" confuses people.
Only the trademark owner can register domain names under this trademark. Registering domain names that infringe on trademark rights can lead to expensive court battles.
Owners must always register their own domain name. Do not accept domain name registration through your web host, even if they offer it as a free service. Often this leads to domain names being registered as web host names, creating numerous potential problems. For example, if you need to change web hosts in the future, your current host may refuse to provide a domain name or charge you. These activities may be reported to the International Assigned Names and Numbers Corporation.
Only the owner of a trademark should register a domain name that includes that trademark. Registering a domain name that infringes a trademark can lead to costly legal battles.
The owners should always register their own domain names. Don't allow the domain name to be registered through a Web host, even if they offer this as a free service. Too often this ends up in the domain name being registered in the Web host's name, causing countless potential problems. For example, should it become desirable to change Web hosts at some future date the current host may refuse to transfer the domain name, or may demand a fee. While it's possible to report such action to the International Corporation for Assigned Names and Numbers