With millions of websites vying for the top 20 positions on major search engines, it’s no surprise that there’s a lot of competition. If you can’t make it to the top, at the very least, you can indirectly make it there. Here’s how it works: First, you’ll need to find the top 20 websites on major search engines based on the keywords and phrases that people are likely to find your site on. Then, the next step would be to advertise on those sites. The most expensive option would be to purchase ad space on those sites. If you don’t want to spend a lot of money, you can use the following ten strategies: Note: These strategies may not work for every website.
- To participate in their discussion boards, you can post questions, respond to other users’ questions, and engage in discussions. All you have to do is add your signature file along with the link at the bottom of your messages.
- Ask the owner of the website if they want a free ebook to give away to their readers. You can ask them to link to your website or include your advertisement in the free ebook.
- Submit content to their website. For example, you can write articles for their website and add your resource field and link at the bottom of the article. By publishing your article on their website, you are indirectly ranking at the top of their search engines.
- Write a great article review about their website, products, or services. Post it on your website. Send an email to the owner of the website and let them know. They may include a link to your website so their readers can find it.
- Contact the website owner to see if they’d be interested in exchanging advertising. If you’re not getting as much traffic as them, you could add some incentives.
- Create a cross promotion agreement with the website. You can promote each other’s products or services in a bundle. This means mentioning and linking back to your website.
- Write a testimonial for your product or service for the web site. Include a small text link to your web site along with your testimonial. It could end up in their ad copy.
- Put your ad in their free classified ads section on their website. You want your ad to have a good headline so that people will read it.
- Send your text link to their free-to-use links page. You’ll want to re-post your link regularly to keep it at the top of the list.
- You can also sign their guest books. On their guest book, you can leave a short message about their website. All you have to do is add your signature file along with the link at the end.